Official Pictures of the McLaren MP4-21
My apologies for the previous post on the McLaren MP4-21. That icky orange paintjob turned out to be just an intermediate design, before the real one is officially unveiled. Oh thank God!!
McLaren unveiled its striking new car livery to the team and Mercedes-Benz employees on Friday evening.
The MP4-21 sports a black and red paint scheme with a distinctive chrome surface coating.
Pretty damn cool, eh?
The sidepods of the car bear allegiance to whisky brand Johnnie Walker, the team’s primary sponsor this year pending the arrival of Vodafone as title sponsor in 2007.
“A lot of research and months of work have gone into creating this unique chrome finish,” said McLaren marketing managing director Ekrem Sami.
“We are always looking at innovative ways to allow our sponsor partners to differentiate their brands from the competition through their partnership with the team, and this unique livery is designed to be extremely photogenic.
“Team McLaren Mercedes had the highest audited ‘Share of TV Voice’ in 2005 – and we hope that this new identity will contribute to us retaining that status.
“When we created our previous livery in the mid-1990s we established what we believed then was an innovative and groundbreaking new identity for McLaren Mercedes,” continued Sami.
“What we have launched today is as revolutionary and we hope it will be the foundation of the team’s livery for many years to come.”
Drivers Kimi Raikkonen and Juan Pablo Montoya were among the guests at Friday evening’s function, and both were suitably impressed.
“I have only seen illustrations of the new livery until now but they do it no justice,” said Raikkonen.
“It looks fantastic and should create a bit of a stir when we drive it on tracks around the world.
“If we can make the car as fast as it looks then we will be in good shape.”
Montoya added: “Wow! What a beautiful looking car.
“I have obviously been testing the MP4-21 quite a bit already but seeing the car like this is something else.”
McLaren is hoping to repeat the experience of 1997, the last time it introduced a major livery change, when it won on its first outing in the silver colours of tobacco brand West at the Australian Grand Prix.
McLaren unveiled its striking new car livery to the team and Mercedes-Benz employees on Friday evening.
The MP4-21 sports a black and red paint scheme with a distinctive chrome surface coating.
Pretty damn cool, eh?The sidepods of the car bear allegiance to whisky brand Johnnie Walker, the team’s primary sponsor this year pending the arrival of Vodafone as title sponsor in 2007.
“A lot of research and months of work have gone into creating this unique chrome finish,” said McLaren marketing managing director Ekrem Sami.
“We are always looking at innovative ways to allow our sponsor partners to differentiate their brands from the competition through their partnership with the team, and this unique livery is designed to be extremely photogenic.
“Team McLaren Mercedes had the highest audited ‘Share of TV Voice’ in 2005 – and we hope that this new identity will contribute to us retaining that status.
“When we created our previous livery in the mid-1990s we established what we believed then was an innovative and groundbreaking new identity for McLaren Mercedes,” continued Sami.
“What we have launched today is as revolutionary and we hope it will be the foundation of the team’s livery for many years to come.”
Drivers Kimi Raikkonen and Juan Pablo Montoya were among the guests at Friday evening’s function, and both were suitably impressed.
“I have only seen illustrations of the new livery until now but they do it no justice,” said Raikkonen.
“It looks fantastic and should create a bit of a stir when we drive it on tracks around the world.
“If we can make the car as fast as it looks then we will be in good shape.”
Montoya added: “Wow! What a beautiful looking car.
“I have obviously been testing the MP4-21 quite a bit already but seeing the car like this is something else.”
McLaren is hoping to repeat the experience of 1997, the last time it introduced a major livery change, when it won on its first outing in the silver colours of tobacco brand West at the Australian Grand Prix.
posted by Hafriz | 7:04 PM
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